Everything You Need to Know About Skin Flooding, TikTok’s Latest Trend

Dec 3

By Iman Balagam | Beauty & Health Editor at Coveteur

If you spend enough time on #beautytok, you're bound to stumble upon a ton of skincare techniques and routines you may have never heard of before—skin cycling, slugging, dolphin skin, and most recently, skin flooding. While these terms may sound intimidating, many of them are just repackaged versions of what we've already been doing.

Skin flooding, in particular, is simply the act of flooding your skin with hydration. But before you start packing on the moisturizer, it’s important to get the facts straight. Below, we explain everything you need to know about skin flooding.

What is Skin Flooding?

According to California-based dermatologist Dr. Divya Shokeen, skin flooding involves applying a large amount of skincare products or a higher concentration of hydrating serums onto the skin and layering on moisturizer to deliver as much of the products possible for quicker or more potent results. This method can be especially advantageous for individuals with dry or irritated skin from retinoids and actives like alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs), as it effectively "floods" the skin with hydration.

How do I skin flood?

To practice skin flooding, Dr. Shokeen suggests drenching your skin inhyaluronic acidor glycerin-based humectants immediately after cleansing to ensure the skin is still damp before sealing with moisturizer. This allows the humectant to hold onto the moisture and seal it off from the environment. Another approach is to use a hydrating toner or mist, followed by a humectant serum and moisturizer. “This technique is particularly beneficial in dry, hot summers, leaving your skin feeling supple and moisturized,” says Shokeen.

What are the benefits of Skin Flooding?

The main benefit of skin flooding is hydration, hydration, and more hydration! “Layering multiple hydrating products on damp skin aids in achieving deeper and more effective hydration,” explains New York-based dermatologist Dr. Dendy Engelman. Plus, the moisturizer layer helps seal in all that hydration, preventing it from evaporating and keeping your skin plump for a longer period of time. Skin flooding can be particularly helpful when your skin is feeling dry or has been over-exfoliated, especially in dry environments.

Are There Any Drawbacks to Skin Flooding?

Dr. Shokeen warns not to go overboard with occlusive agents or heavier products such as oils, as this could lead to breakouts and milia. “It's crucial to avoid flooding with actives like retinoids, AHAs, and BHAs, as this can result in over-irritated and inflamed skin, with lasting dry patches.”

It's also important to note that while skin flooding can be incredibly beneficial for hydrating and nourishing the skin, it may not be suitable for those with oily or acne-prone skin. As Dr. Engelman explains, excessive hydration may trigger excess oil production and breakouts in some individuals. To avoid clogging pores or overstimulating sebum production, she recommends using a non-occlusive emollient moisturizer.

5 Products to Include in Your Skin Flooding Routine